Introduction -
This department was established in 1963 when Radio and Television had just started to have a presence in the academic world. The department has also played an important role in the implementation of national policies encouraging the digitalization of society. The department now offers undergraduate and master programs more than 400 regular and working students.
The department also fulfills a variety of non-academic functions: 1) Analysis and description of current trends in the broadcast media; 2) Production and design for broadcast media, public relations, advertising, and distance education projects; and 3) Arrangement of conferences and training sessions in areas such as news, radio and television, and multimedia. In addition, the student newspaper “Da-guan News” has been published for more than 20 years, and produces eight issues each academic year. And starting from the year 2000, the “Da-guan E-News” has also been released. On October 31, 1999, a student radio station “VOTA” was established, which broadcasts all day.
The Graduate School of Applied Media Arts was established in 1999, and in its conception combined a variety of media including broadcasting, television, film drama, and various print media. The school concerns itself with new digital and internet technology development trends.
Digital technology has broken through a number of barriers such as time, space, language, culture, region, and national borders. At the same time, digital technology has produced excellent cultural products. However, the media industry urgently requires new talent if it is going to be able to face the challenges ahead. This graduate school deals with four main areas: 1) digital media technology; 2) digital entertainment and networks; 3) digital sound and image creation; and 4) digital culture research. For the purposes of long-term development and the combination of resources, the Graduate School of Applied Media Arts will combine with the Department of Radio and Television, becoming one department and two graduate programs. At present, our graduate school already has many alumni in fields like radio, television, film, advertisement, marketing, public relations, digital media, media management and media research.
Focus of the Department -
The broadcast focus in the department combines the theoretical and the practical, and integrates a practicum at the FM 88.3 station into its program. The department is also developing the most advanced digital broadcasting system available (DAB) which will be used in teaching, research, and internship programs. In world of rapidly advancing digital technology, the department is required to make rapid adjustments to the teaching, research, and practicum environments.
The television focus is establishing the newest digital television system (DTV) and interactive multimedia system (ADSL), and organizing 2D/3D multimedia post-production software and hardware. The department is establishing multimedia work rooms to accommodate these developments..
The Department of Radio and Television also heavily emphasizes alumni relations. The department has developed a file of outstanding alumni, and actively provides relevant training/education, employment, and leisure information to alumni through a special alumni website.
Education in the Department -
Education in the Department of Fine Arts provides support to students on an individual basis. The department equally emphasizes creative production and academic research, and encourages students to take elective courses in other departments. The program is international in its perspective and encourages students to develop an artistic style with both international and local influence. Students interested in education also have the option of becoming teachers in the elementary and secondary school systems.
Focus of the Graduate School of Applied Media Arts -
The focus of the school is on media culture research (humanistic science), video production (multimedia technology), print media, and performance arts (applied aesthetics). Before students enter their professional courses, they first gain a basis in visual theory, performance, drama, video production, and media technology. Students are required to experience a combination of theory, production, and performance fields. The scope of the graduate school is greater than that of other departments found in other schools engaging in media operation and management, as fields include management, technology change, audience research, market analysis, and so on. The program is designed to meet the needs of the entertainment industry in the next ten years.
Education in the Department -
The Radio and Television program is broken into a Four-year Day Division (BA), Four-year Evening Division (BA), Two-year In-service Program (BA), Master Program (MA) Our department allows students to take courses in four main fields, which include “Radio Program Production,” “Television Program Production,” “Professional Skills,” and “Academic Research.” In recent years, the department has begun emphasizing academic theory to improve the research environment and augment the existing hardware infrastructure. Faculty and students are strongly encouraged to publish papers and exhibit their works. The department has maintained small classes throughout its development.
Education in the Graduate School -
In 2006, the Graduate School of Applied Media Arts separated its curriculum into theoretical research and creative production groups. Current trends in the university are to combine independently established graduate schools. Based on the current framework, the graduate school has the following goals: 1) to create a PhD program in Applied Media Arts; 2) to divide the program into “Technology and Media Arts” and “Media and Industry” sections; and 3) to combine with the department of Radio and Television. Course content is expected to include media technology and production, interactive media design and creation, digital culture research, global media, visual culture research, webpage design and creation.
Faculty -
Chi-ming Chiu, Associate Professor and Department Chair
Academic Background: PhD, Cardiff University
Specialty: Television Program Design, Screenwriting, Photography, Post-production, Media and Cultural Studies, Film Studies
Shu-chin Lien, Professor
Academic Background: PhD, Kansas University
Specialty: Communication Theory, Research Methodology, Relationship Communication
Chuan-Bing Chu, Professor
Academic Background: PhD, University of London
Specialty: Media production, Audience Analysis
Hsiang-Wai Lai, Professor
Academic Background: PhD, NCCU
Specialty: Cmmunication Policies, Media Industries, Public Relations, Media Management
Hui-hsin Lee, Associate Professor
Academic Background: PhD, National Cheng-chi University
Specialty: Communication Theory, Research Methods, Cultural Studies, Political Communication
Chin-piao Cheng, Lecturer
Academic Background: MA, Fontbonne College
Specialty: Photography, Television Program Production, Radio and Television Screenwriting, Television Station Management
Yi-tsan Liao, Assistant Professor
Academic Background: New York Institute of Technology, Master of Arts
Specialty: Video Photography, Television News Production, Television Program Production, Image Production,Non-linear Editing
Wen-Ting Shan, Assistant Professor
Academic Background: PhD, NTNU
Specialty: Journalism, Internet Communications, Mass Communication
Ching-Lin Chen, Assistant Professor
Academic Background: PhD, Journalism and Communication of Peking University
Specialty: Television Program Production, Film Industries Studies, International Communication Studies
Course of Bachelor -
Study of Broadcasting(4)
Announcement Training and Digital
Recording(2)
Basic Photography(2)
Program Planning and Writing(2)
Communication Theories(4)
Radio Station Workshop(2)
Radio Program Production(4)
TV Directing(4)
Journalism(4)
News Gathering and Writing(2)
Communication Research Methods(4)
Play writing(2)
Oral Communication(2)
Video Photography(2)
Principle of Radio and TV Engineering(2)
Audio Aesthetics(2)
History of Mass communication(2)
Non-linear Editing(2)
Documentary(2)
English Script Studies(2)
Music and Sound Effects(2)
English Graphic Communications(2)
Scene Design and Lighting(2)
Play Writing Creativity〈二〉(2)
Mass Culture Study(2)
Image Aesthetics(2)
DocumentaryⅡ(2)
Practical Training(2)
Communication and Management(2)
Radio DJ(2)
Specific Topics of Radio Broadcasting(2)
Practice of Radio & TV News Room(2)
Professional Audio Dubbing(2)
Advanced Photography(2)
Special Topics in Graphic Communications(2)
Media Ethics(2)
News English(2)
Production of TV Drama(2)
Broadcasting English(2)
Public Relation(2)
Advanced Photography(2)
Contemporary Communication Issues(2)
Sports Communication and Marketing(2)
Special Topics in Web Casting(2)
Audience Analysis(2)
Art and Cultural Program Production(2)
Integration and Practice of Interactive Multimedia(2)
Public Poll(2)
Critical Theory(2)
Advanced TV Production(2)
Production of Commercial Message(2)
Human Resource Management(2)
Planning and Practice of Mobile Media(2)
Media Critics(2)
Media Marketing(2)
special Research of Digital Broadcasting(2)
Course of Master -
Research Methods(3)
Advanced Communication Theories(3)
Seminar of Graduate Study(3)
Independent Studies I(3)
Independent Studies II(3)
Independent Studies III(3)
Advanced Program Production(3)
Specific Topic Production(3)
Narrative Theory and Analysis(3)
Depth Report and Documentary Studies and Production(3)
Creative Planning and Marketing(3)
Cultivation of Creative Ideas(3)
Specific Topic Research-Media Advertising and Internationalization(3)
Media and Social Studies(3)
Studies of Media Political Economy(3)
Media Policy and Regulation(3)
Media Management(3)
Media and Cultural Studies(3)
Media Strategy and Advertising(3)
Media Convergence and Application(3)
Media and Creative Enterprise Studies(3)
Qualitative Analysis(3)
Script Writing and Directing(3)
Cross Cultural Communication Research(3)
Study of Audio and Video Industry(3)
Film and Video Aesthetics(3)
Specific Topic Lectures of Digital Convergence(3)
Qualitative data Analysis(3)
Audience Analysis and Effect Studies(3)
Master's Program in Applied Media Arts
Course of Master -
Research Methods(3)
Seminar(I) (3)
Seminar(II) (3)
Introduction to Media Management and Marketing(3)
Media Arts Theory and Technology(3)
Consumers and Culture Market(3)
Proposal Writing(3)
Planning and Practice of Mobile Media(3)
Image Aesthetics(3)
Documentary Filmmaking(3)
Documentary：History Filmmaking(3)
Topics Studies I(3)
Topics Studies II(3)
Topics Studies III(3)
Narrative Programs: Theories and Practices(3)
Creative Methods and Practices(3)
Short Films Productions(3)
Media Marketing(3)
Launching and Investing Media Business(3)
Mass Media and Cultural Studies(3)
Media and Creative Enterprise Studies(3)
Topics on Intellectual Property Rights(3)
Management and Administration of Mass Media(3)
Special Topics on New Media(3)
Research on Internet(3)
Special Topics in Web Casting(3)
Play writing(3)
Program Genres：Theories and Practices(3)
Image Communication(3)
Special Topics on Digital Media Production(3)
The application practice of Digital Film Making(3)
Qualitative Research Methods(3)
Studies of Film and TV Directing(3)
Special Topics in Applied Media(3)
Genre studies(3)
Special Topic on Photography and Video photography(3)