Department of Visual Communication Design

Tel: 886-2-22722181ext.2211
Fax: 886-2-29694419

English website

Image layer

Life and art

Introduction -

The Department of Visual Communication Design offers the Bachelor of Arts and Master of Fine Arts degrees, which focus on foundational skills and advanced design programs of each discipline. The undergraduate program begins with the studies of basic design elements and processes: from drawing, color, typography, illustration, digital design, advertising, media design to packaging, photography, three-dimensional animation, and senior project, etc.. These challenging programs invite students to balance aesthetic sensibility with logical reasoning, formal theories with practical application, and contemporary thought with historical perspective.

Historical perspectives, new technologies, marketing processes and social issues are also introduced. At the upper division studio design courses explore current uses of interactive media and new directions in visual communication design, including the time and motion, as well as virtual form and space in computer-generated environment. Through a balance of courses in theory, criticism, and practice, students may develop the understanding of design principles, critical thinking, guidance in research, and design solution, etc..

The master of fine art program fosters mature, professional-quality work using the most current skills and technologies in the fields of visual communication design. The exploration in the fields of visual communication leads to new concepts and understanding that address the role of design in the rapidly evolving of contemporary design. The program focuses on developing an individual thesis project that in corporated in-depth research and theoretical exploration of a topic, culminating in a final examination of work. Students have the opportunity to participate in ongoing research projects that may form the basis of their thesis work. Sample topics include design of the interface and design of virtual environments and information space sth at integrate visual elements with sound, movement, time and spaces, contemporary Taiwanese cultural innovation design, and exploration of how design solutions can be practically applied to real-world problems, etc..

Facilities and equipment in the department enable students to create visual designs in two, three, and even four dimensions. The Digital Arts Center provides opportunities for students to develop interactive media applications in a networked environment, as well as advanced computer graphics virtual reality and three-dimensional form. The equipment combines high-end PC and Macintosh computers with facilities for graphic design, sound and nonlinear video editing, etc..

Focus of the Department -

More than 57 years of design department, the first established professional design programs and department in Taiwan, has been driven by high standard, high expectations, and great possibilities. Further, we have achieved remarkable results. Now, we continue to build on these qualities to meet the needs of a changing world by targeting academic excellence, the power of design nationwide as well as worldwide, and design leadership.

Professional Arts and Educational Environment

The hallmark of the Department of Visual Communication Design is our renowned commite wnt to excellence; we expect the highest level of achievement from our students and they, in turn, insist on maintaining their high standards after they graduate. This has earned the department national recognition for our faculty, facilities, curriculum and the key component of whole artistic educational environment. The demand for consistent excellence and the ability to transform concepts into visual form set our alumni apart, positioning them among the most influential designers in Taiwan.

Learning at the Department and Meeting New Challenges

The process of learning at the Department of Visual Communication Design begins with comprehensive training in the foundational skills of each discipline, ranging from drawing to media design and animation, etc.. At the same time, we deepen students’ knowledge of the creative process, providing guidance in research, critical thinking, ideation, and exploration of design solutions which can be practically applied to the real-world problems. This level of training couldn’t be achieved without our superb faculty of more than 50 professors including associate professors, assistance professors and instructors, artists, designers, photographers, illustrators, animators, and writers, etc. of every kind. These working professionals know what it takes to succeed in today’s comprehensive job market, and current trends of design. With their insight, the department faculty gives graduates a decided advantage over their job seekers. Instructors not only help students chart their career path but also instill a professional work ethic, and a sense of professional and social responsibility. In entering this new era of expanding digital technology, global economy, and fast growing portable communication, etc., we have to adapt the changes which have taken place within every industry, art and design discipline. Our solution is to embrace change through the creation of programs and initiatives that stress the importance of design in a global context. We are also keeping pace with technological advances by improving our facilities and providing the latest digital tools and creative resources. As we head into the next decade, we will continue to stay ahead of the educational curve.

Education in the Department -

The department of visual communication design was established to provide an administrative and academic framework for professional design training.The degree programs that may be pursued are the Bachelor of Arts and Master of Fine Arts in Visual Communication Design, offered in the program curriculum.

The department’s innovative curriculum emphasizes intellectual and creative flexibility, preparing students for this century’s challenges, both present and unforeseen. By the time our students graduate, they are producing design works that reflects a level of skill and conceptual thinking that may have seemed beyond reach at the time they entered the department of visual communication design.

Faculty -

Fei-Man Chang, Associate Professor and Department Chair
Academic Background: Ph.D. in Art Theory, Nihon University, Japan

Pei-Hsuan Su, Professor
Academic Background: PhD, The Pennsylvania State University
Specialty: Visual Communication Design, Digital Arts, Visual Cultural Study, Symbols and Design

Ming-Chuan Fu, Professor
Academic Background: PhD, Chung Yuan Christian University
Specialty: Visual Perception about Pattern, Basic Design and Art Education, Visual Identity System Planning and Design, Environmental Design

Tien-Tseng Yeh Liu, Professor
Academic Background: MFA, National Taiwan Normal University
Specialty: Comparative Art, Chinese and Western Art History, Chinese Decorative Design, Decorative Art

Hsin-Jung Hsu, Professor
Academic Background: MA, Musashino Art University
Specialty: Package Design, Environmental Graphics, Visual Communication Design

Yu-Chia Chen, Professor
Academic Background: PhD, Chiba University
Specialty: Visual Communication Design, Design Psychology, Visual System of Design, Advertising Design, Corporate Identification System

Kuo-Chih Chang, Professor
Academic Background: MFA, Fontbonne University
Specialty: Photography, Studies in Contemporary Visual Design, History of Photography, Painting

Chun Chieh Wang, Assistant Professor
Academic Background: Master in digital Graphic design, Design and Image, University of Barcelona, Salamanca, Spain
Specialty: Branding Design, Package Design, Product Design

Weilang Lee, Assistant Professor
Academic Background: Master of Arts in Design, National Taiwan University of Science and Technology
Specialty: 3D Modeling, Visual Communication Design

Course of Bachelor -

Introduction to Design(2)
History of Modern Design(2)
History of Arts(4)
Color Theory(2)
Color Composition and Planning(2)
Basic Design(4)
Principles of Form(4)
Decorative Design and Motif(4)
Basic Photography(2)
Advertising Photography(2)
Print Media Design(4)
Formative Design and Material(2)
Formative Design and the Environment(2)
Package Design(4)
Corporate Identification System Design(4)
Environmental Graphics Planning and Design(4)
Degree Project(8)
Computer Graphics(4)
Digital Image Design(4)
Editorial Design(2)
Drawing Concepts(4)
Drawing and Media(2)
Creative Rendering(2)
Printing Theory and Design(4)
Paper Structural Design(4)
3D Modeling(4)
Website Design(4)
Visual Psychology(2)
Aesthetic Theories in Design(2)
Advertising Planning(2)
Audio-Visual Design(2)
Digital Editing(2)
Multi-Media Advertising Design(4)
3D Animation (4)
Advanced Illustration(2)
Image Criticism(2)
Studies in Culture Related and Visual Communication Design(2)
Book and Publication Design(2)
Industry-University Cooperative Projects(2)
Design Ethics(2)
Consumer Oriented Space Design(2)
Advertising Workshop(2)
Packaging and Branding (2)
Contemporary Design Theories(2)
Design Management(2)
Proposal Writing and Presentation(2)
Living Space Design(2)
Display Design(4)
Design and Marketing(2)
Design and Fashion(2)
Studies in Culture Related Industry and Marketing(2)
Design and New Technology(2)

Course of Master -

Research Methods(3)
Design Theories(3)
Visual Communication Design Theories(3)
Studies in Pattern and Decorative Design (3)
Studies in Design Communication (3)
Studies in Visual Systems for Design (3)
Studies on Packaging Design Aesthetics (3)
Time and Space in Plastic Arts(3)
Studies in Creative Photography (3)
Education Design Theories (3)
Seminar on Visual Communication Design (3)
Seminar on Design History (3)
Studies in Construction and Abstract Forms (3)
Studies in Design Management (3)
Studies on Brand Image (3)
Studies in Plastic Cognition (3)
Studies in PhotoImage Design (3)
Studies in Digital Communication Design (3)
Studies in the Philosophy of Exhibition Design (3)
Studies on Industry Culture and Creative Design (3)
Comparative Arts(3)
Special Design Project(3)
Psychology of Color Theory(3)